AmbITion Re:connected – Ludus Dance Case Study

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Jamie Wooldridge from Ludus Dance is now sharing how Ludus is using film to engage with dance audiences.

Ludus Dance is a touring company that tour a dance theatre show for first dance audiences (8 years plus).   Also do Dance Development, which is a team of Dance Artists who work across Lancashire on strategic dance projects.

How Ludus Dance combine Dance and Film
National Computing Centre – 2004/5
The NCC initiated the ‘Our Video’ project to help support community groups using multimedia and the internet.   The project has produced the  ‘Our Video Toolkit’ which aims to support groups in creating, producing and distributing their own work.

NAGTY – National Academy for Gifted and Talented Youth
In 2006 they carried out a 2 week Dance and film summer course at Lancaster University for 14-16 years old gifted and talented dancers.  The course consisted of dance, storyboarding etc.

Then they found out they were a Tier 1 AmbITion organisation.

Since then they’ve worked with AmbITion to further develop their use of video in their artistic practice.

Here are Jamie’s slides:

Ludus Dance’s 3 uses of film
1.    Explaining our Products – Dance can be a complicated thing to explain to people
2.    Explaining the Process – help the audience find out a little bit more about how they made the show
3.    Engaging with our audiences

Jamie showed a number of interesting videos illustrating each of those points.  Each video is created by project co-ordinators and dance artists within Ludus.

Engaging with our audiences – some members of the Ludus Youth Dance company had to film content featuring their peers about being a part of the Ludus Youth Dance company, creating a video for auditions from filming their experiences.

Ludus Dance have learnt they can trust their young people a lot more.   Let them be their ambassadors.

Training
All the dance artists have had film training.

The Process
Dance Artist Records Event – Post Production by Jamie – Appears on Web or promo DVD

Workload spread, not have just one person do it all.

The Future
Encouraging audiences to create content and talk about existing content
Developing our web site to accommodate these rich resources
Develop their digital marketing strategy

Issues
Copyright and royalties, especially in relation to music for online videos.

Integrate that feedback from their audiences.

Next up is a video presentation featuring Simon Bedford from Hoi Polloi Theatre who are currently touring their show, Floating, in Australia.

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