AmbITion North West Roadshow – Plenary Session

This is a live blog of the AmbITion Roadshow North West event at the NOVAS Contemporary Urban Centre, Liverpool.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Questions from the floor now for a panel including CJ Lyon who ran the Social Media in Action Workshop, Christian Payne (CP) aka OurManInside who ran the Participation Masterclass, Dave Moutrey (DM) from Cornerhouse, AmbITion project facilitator and Steve Manthorp (SM) from 4iP.

Q: How to manage time whilst using social media tools.

Asked by a gentleman from Redeye, the photography network.

AmbITion North West Roadshow – Own It IP Workshop

This is a live blog of the AmbITion Roadshow North West event at the NOVAS Contemporary Urban Centre, Liverpool.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Duncan Vaughan, Partner at Pannone LLP will be providing tips on the legal aspects of IP protection.

Lots to cover he adds:

Introduction to relevant IP rights
Copyright
Trademarks
Domain Names

Can’t register a descriptive trademark.  Not allowed to have a trademark that describes too closely the thing being registered.

How To Engage with the AmbITion Roadshow North West Online

And we’re on to the next… The AmbITion roadshow rolls into Liverpools’s Novas Contemporary Urban Centre on Wednesday 22nd April for an action-packed day of events.

Here are details of how you can get involved with the event online.

We are using a number of social media platforms to cover the event. Each is listed below with some instructions on how to participate from the comfort of your desktop.

:: Twitter ::
Twitter, the micro blogging platform du jour, will be used in a number of ways to enable online participation in the AmbITion roadshows.

We will be sharing interesting quotes and thoughts from keynote speakers like the BBC’s Bill Thompson using the AmbITion Twitter account.

AmbITion Re:connected – Event Round Up

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Dave Moutrey from Cornerhouse, AmbITion project facilitator, now rounds up.

Here Dave shares some of his notes from the day:

“Find out what you’re good at.”  – Litfest.

“Think access.” – As reminded several times by DaDa.

You need to put your voice out there as there are others out there talking about you.   If you don’t then you won’t be part of the conversation.

AmbITion Re:connected – Hoi Polloi Case Study

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Next up is a video featuring Simon Bedford from Hoi Polloi Theatre who are currently touring their show, Floating in Australia.

They are using the magic of online video to communicate with us.

Filmed yesterday and uploaded to YouTube yesterday.

On the road to Tasmania.  See more at the Hoi Polloi website.

The new website is a way of pulling together all their social media content.

Blog runs through Blogger.  Updated once or twice a week.

Will be posting this video on there.

AmbITion Re:connected – Litfest Case Study

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Andy Darby from Litfest is now sharing how they are engaging audiences and making great digital content.

Litfest have built their own website.  Web development in cash terms cost £100.   In times of energy expended, time involved it’s cost a lot more.

Content they are working on:

Flax – publishing imprint of Lancaster Litfest.  Publishes short stories and poetry from some of the best writers living and working in the North West of England.

Very simple format – PDF.  Which suits their conservative users base.  There is a disconnect between how the writers feel valued because they have a ‘read’ publication versus a ‘print’ publication.

AmbITion Re:connected – DADA – previously known as North West Disability Arts Forum Case Study

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Ruth Gould from DaDa, Disability and Deaf Arts – previously known as North West Disability Arts Forum now sharing about being involved in AmbITion.

Much work based around access and the different issues that disabled people face with accessing the arts.

Staff have various needs, profoundly deaf, visually impaired, learning disabled; all need different approaches for providing access.

New technologies would have a profound effect on access.

Had a website designed in 2001 but more of an electronic brochure.   Established DaDaFest – a disability & deaf arts annual festival with awards dinner and online voting.  Nothing national that achieves that.

All staff learnt on the job – reactive rather than proactive.

They have an impact;  13 million people have accessed their work through the media.

AmbITion Re:connected – Royal Liverpool Philharmonic Orchestra Case Study

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Millicent Jones and a gentleman whose name I did not catch (Update: James Hanks) from the Royal Liverpool Philharmonic Orchestra (RLPO) share what they do with social media, empowered by AmbITion.

Use: YouTube, last.fm, MySpace,  facebook, dilettante, blogger, Twitter, iTunes.

Principal conductor now blogs, something a small section of their audience absolutely loves.

Push records through iTunes.

AmbITion drove them to look at their site.  Now developing a new site which is focused on personalisation.  A modular system that pushes people towards social media tools.  Will be driven by what people are doing on the site.

AmbITion:Reconnected – Panel – What Enables The Changes

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Next: a panel discussion with Hannah Rudman, Sarah Fisher from the Arts Council North West, Kay Wells from Oldham Coliseum and Chris Gribble from Writers’ Centre Norwich.

Q: Has technology enabled the changes?

A: No, the process has been about looking at the organisation and changing from them.   Looking first at business models and how technology can be incorporated.

There is still a sense of it being new but we are talking about platforms that have been around for a while.

It’s about learning from people you engage with, a cultural change.

Kay mentions that it was about learning about people fears.

Have now found out that fear shouldn’t hold you back from trying out technology.   Nothing will go horribly wrong.

AmbITion Re:connected – Oldham Coliseum Case Study

This is a live blog of the AmbITion Re:connected  event at the Museum of Science and Industry, Manchester.  If you spot any errors or inaccuracies or would simply like to contribute to the conversation, leave us a comment!

Up next:
Kay Wells, Alex Williams from Oldham Coliseum sharing about how being involved in the AmbITion project has changed the way Oldham Coliseum operates.

Oldham Coliseum background – produce 8 plays a year.   Audience crave local traditional stories.

Don’t embrace risk taking, want to see the same kinds of shows year after year.   Some staff have worked for Coliseum for 25 years.

AmbITion has provided funding for a new website.  Will allow them to progress onto online booking.   Lots of training for staff.  Training matrix in place appropriate for each department’s needs.  Everyone now on the same level field as far as using technology is concerned.

New play using new technology as a part of performance.   Will involve working with 4 groups of young people with no experience of acting to use new technologies as part of acting!